Well-known musician and actor Simon Lai stars in the brand new Nescafe campaign which premiered in Singapore on April 03, 2016. The commercial shows Simon, a musician, interacting with his band members. When they decide to go for a cup of coffee they discover a local cafe. The campaign ad goes viral on the internet. The video has garnered nearly half a million views on YouTube.
“In the Nescafe ad I played the role of a musician queuing up with my band mates for a cup of coffee in a posh cafe but realized there was a stripped down local coffee stall at the side, and decided not to wait and just go for it. And there we will enjoy the taste of the Nescafe coffee, introducing their new product, Nescafe barista!” – Simon Lai.